It’s at this time of year we start to put together a plan of action for the New Year, whether that’s a fitness regime, list of goals, or to get more organised. I can’t help you with the first, and the second is unique to you, but the getting organised bit is something I might be able to assist you with.
When I did my closing down ceremony for this year one of the biggest flags that came up for me was my ability to take too much on, run around like a maniac, and never achieve anything of substance. It’s important to me that any project I take on resonates with my head, heart, and soul, so I needed to have a big rethink about how organised and productive I was being.
Social media is one of those black hole time suck necessities for anyone who runs their own business and relies on the internet for sales and marketing. I’m an author, but that’s no different from being a florist, carpenter, or virtual assistant. I need to work on my products, market my goods, and network both online and face-to-face, so people know who I am and what I have to offer.
Although social media can be overwhelming, I do enjoy creating content and engaging with the amazing ladies who follow me and engage on my pages and in my VIP group. However, I know my limits. I can handle Facebook and Twitter easily because I adore both platforms. My Facebook pages are where I chat with my readers. My Twitter account is where I engage with fellow bloggers and an amazing writing community. LinkedIn is far too grown up for me, so I avoid this like the plague, Instagram is fun, but I have no real idea what I’m doing, and Snapchat is a no no because I’m thirty years too old! Pinterest, on the other hand, has evolved over the years to become an important tool for small businesses.
Gone are the days of pinning a gazillion cat images, tattoo ideas, and recipes (although I do still do that!). The growth and engagement on Pinterest are pushing this platform to the top of the leader board when it comes to social media platforms necessary to get your business noticed, but how do you find the time to commit to the extra work?
It’s at this point I realised that I was burning myself out trying to be everything to everyone and to do ‘all the work’. I was so busy day-to-day, but my productivity was shocking. I needed help!
Outsourcing parts of your business is not a sign of weakness, and it’s not a cry for help. It’s a strategic action plan that can propel your business to another level. I was fully aware that Pinterest was a platform I needed to utilise for my personal development and self-help blog content and books, but I didn’t have the time, skills, or energy to tackle such a huge project – luckily I knew someone who did.
Since handing over my Pinterest account to Suzie Speaks I’ve watched my account explode (in a good way!). She has worked incredibly hard on the content, creating amazing pins, developing and nurturing group boards and making sure my account is seen far and wide.
At the time of writing this post, my Pinterest account has a reach of 133.2k, but Suzie messaged me recently to say we’d hit 350k! My Motivate Me blog is becoming the one stop shop for pinners to find the answers they need.
Now imagine that you have this kind of support for your own business – what possibilities or opportunities could open up if you let go of control and outsourced.
I can’t recommend Suzie enough as she is a joy to work with. Her own Pinterest account is a testament to the hard work she puts in to making the platform work. As a lifestyle blogger, Suzie shares content about food, beauty, travel and photography ensuring she engages with a wide audience.
When she’s not sharing her content, she’s busy supporting a wide variety of small businesses to grow, evolve, and be seen in a busy world. She also offers sponsorships, various social media management packages, blog analysis, Canva graphic designs, and blog of the day opportunities.
So, if you want to free up more time next year to work on exciting projects, or if you’re drowning in overwhelm, maybe it’s time to seek some help and get more organised.
Drop Suzie an email and see how she can help organise you in the New Year. You’ll be glad you did: firstname.lastname@example.org