Five Minutes With… Claire from Wed in Central Park @CentralParkWed #Blogging #Weddings #NewYork

Welcome to Five Minutes With… a new feature where I invite bloggers of all genres to tell us a little about themselves and their blogging journey.
central park wedding planner ClaireToday’s blogger is Claire Ady who blogs at Wed in Central Park.
Q1: When and why did you start blogging? Which platform do you use?
I started writing the blog in May 2012.  I got married in Central Park myself in July 2011 and I decided to start a business helping others to do the same, which I launched around Christmas 2011.  I made the website myself and then I decided that I wanted to write about the weddings that I had planned to provide inspiration to future clients and to provide proof that we are a real business.  Clients understandably worry about sending money off to strangers on the internet, so I was trying to show that we have real knowledge, experience and expertise and will not run away with their money!  I use WordPress, and they still host my blog.  It has also really helped my SEO for people to find both the blog and my business website.
Q2: What topics/themes do you blog about? Do you ever deviate from that theme?
I write about weddings in Central Park, New York.  The blog subject is quite niche but I have thousands of subscribers and many more visitors.  I mainly feature real weddings, the vast majority of which I have planned, but I also feature weddings that took place in Central Park that I did not plan.  The idea is to show the vast range of weddings that happen there – big ones, small ones, elopements, budget ones, expensive ones, gay couples, straight couples, younger couples, older couples, lots of foreign couples…  I also write lots of general advice pieces that are aimed at couples planning to get married in Central Park, or in New York, such as where to eat or take photos.  I have recently started a series where someone talks about the five things that made their wedding special and unique.  Those weddings are mostly ones from Central Park, but I have also featured other bloggers’ weddings, because I think inspiration is very helpful and interesting to my readers.
Q3: Which of your blog posts is your favourite and why do you like this one so much?
I guess my favourite should be this one – the first post I wrote – about my own wedding.
And here is my personal list of the five things I loved about my wedding.
I really enjoy writing the real wedding blog posts, though.  Each wedding is unique and I am genuinely honoured to have been a part of every single wedding I’ve helped to plan.  I love that my job is to help make the first day of a couple’s marriage a pleasant and smooth one, and I love telling the stories of the weddings on the blog.
Q4: Do you have a top tip to share for any new bloggers that might be reading?
When I give tips to anyone thinking of starting their own business I say “find your niche” and I think it’s probably quite true for blogging, too.  I’d also suggest finding your tribes.  I stress tribes, plural, because we all have several aspects to ourselves and our projects.  In my case it has been very helpful for me to connect with other people in the wedding business, wedding bloggers, bloggers in general, people who want to boost their social media, and mums who work from home.  And, you’ll probably find a lot of your tribemates online.  Another tip is to read at least a little about search engine optimisation – there’s no point in having a beautiful storefront (or blog) and putting it at the end of a quiet cul-de-sac with no signs that it’s there.
Q5: What’s your favourite social media platform?
My personal favourite for sharing things about my own life is Facebook.  I’m 39 and that’s where my friends are.  I like it for keeping in touch with old friends and our headline news, and for getting to know new friends a little better.  I have a page for my business on there with a lot of followers, but it’s a challenge to get engagement with the tricky algorithm, but I do post there every day.
I look at Twitter sporadically, and that’s where I can a) laugh at amusing things said by the celebrities and writers I like, b) get angry about politics and c) chat with other people about weddings.  I have a personal account and a business account on Twitter.  The feeds are very different.  I don’t think Twitter brings me many clients, but it does help me connect with other wedding professionals.
Pinterest drives a huge amount of traffic to my blog – I do weddings, which is very suited to that platform.  I started posting on Instagram about a year ago and I gain huge engagement through it and I think that’s where a lot of my market is – the millennials are getting married now, but it doesn’t drive blog traffic, it is just another place for social proof.
Find out more about Claire and her business Wed in Central Park by connecting with them via the links below:
Blog Link:
Business Website:
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  1. Getting married in Central Park would be the absolute dream! It’s lovely to be introduced to Claire!

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