Business and Personal Development Coaching #Review #PersonalDevelopment #SelfHelp with @annewilkinson

Coaching with Business and Personal Coach Anne Wilkinson
Always open to trying something new, I was intrigued when I first met business and personal development coach, Anne Wilkinson and she told me about PSYCH-K®. I knew about coaching but had never heard of PSYCH-K®
AnneAnne, a well-respected and experienced business coach for 18 years, is an Advanced Facilitator of PSYCH-K and certified NLP practitioner. We first met to discuss how I could support her social media and blogging activities and as we discussed her services and approach there was something in the way that she explained PSYCH-K® which resonated with me. It expands your ‘field of potential’ which is something I strive for in every aspect of my life.

Rob Williams who is the originator of PSYCH-K® (he refers to himself as the gatekeeper not the creator), explains it like this: “PSYCH-K® allows you to quickly and painlessly change subconscious beliefs that are limiting the full expression of your potential in life, as a spiritual being having a human experience. This includes your mental, emotional, physical, and spiritual well-being.

Having worked as a holistic health practitioner for ten years, I was familiar with the notion of our subconscious beliefs and how they can limit our potential. Limiting beliefs are something I struggle with in my personal and professional life all the time and I’m fully aware they stunt my personal growth and development, and in doing so, can diminish my life. Some limiting beliefs I do know about but I still can’t quite get to the core of them to change them. Others are subconscious beliefs outside of awareness and even though they determine our life experience we can’t change what we’re not aware of.
This is why working with an external coach can get much better results and quicker than thinking things through or even goal setting on our own, we mostly don’t see our own ‘stuff’.
Many of my (conscious) limiting beliefs are simple phrases and conversations from my childhood that remain fully active. Sometimes they are noticeable as ‘I’m not worth it’ ‘I’m not good enough’ or ‘you’ll never amount to anything.’ At other times it’s more of an uncomfortable (or worse) feeling, or I procrastinate until I’ve missed the boat entirely.
Anne’s passion for coaching and PSYCH-K® comes across clearly. She is so committed to helping her clients achieve their goals and potential that I couldn’t resist asking if she could help me to release some of my negative thoughts that I know are holding me back in life.
First Session
I’ll admit it, even though I’d signed up for it I was quite nervous as I drove to Leamington Spa for my first session. Anne had explained the process fully to me but actively being involved in the session was something else entirely.
‘Would it work for me?’
‘What was I letting myself in for?’
As with anything new we often struggle to change even when we know it is good for us. My subconscious was already telling me I was in danger and should turn back and drive right back home, but thankfully I didn’t.
39a Regent St_EntranceAnne welcomed me into her coaching practice at 39a Regent Street, Leamington Spa, a wonderfully light and airy space. She gave me a more in-depth introduction to the session before we settled in to talking through my goals and aspirations. We also discussed my client questionnaire which I’d filled in before the appointment and emailed over to her.
Through the coaching process we established three areas that were holding me back from achieving things in, business, finances and life; Self-doubt, fear of success and fear of abundance.
The irony was not lost that although I am enjoying more success as a published author, writer, blogger and workshop facilitator only I was aware of my inner struggle with confidence and I was having a very different experience on the inside, I feared some of the things that I wanted to achieve for myself.
Although the feelings and emotions attached to my beliefs come from experiences in my past, at the subconscious level they remain true. Our subconscious mind does not recognise the past or the future it operates only in the present moment. Anne helped me to make sense of how my beliefs were preventing me from achieving my potential and through the many ‘aha’ moments I could see the only thing that was holding me back was myself.
By this time I was really in the right place mentally to address the issues and feeling self-empowered I was ready to step into my power and change these unhelpful patterns.
Whilst the nervousness I had felt driving to my appointment is something Anne would expect from any new client she also explained this is another way that the subconscious was preparing to ‘save’ me from danger. The role of the subconscious mind is to keep us safe but it uses it’s own library of beliefs to determine what that means which is often different from our conscious library of goals and desires.
Any change therefore can feel dangerous in the world of the habitual subconscious mind, change we know is good for us but it was triggering my ‘fight or flight’ response. I think this is what Susan Jeffers meant in her famous best-seller book ‘Feel the Fear and Do it Anyway’, published years ago.
The subconscious mind manages our bodily functions and is the auto-pilot that we rely heavily to navigate through life – literally! By repeating the same patterns over and over it believes it is keeping us safe from harm but often it is keeping us stuck as it uses outdated beliefs which were downloaded from our parents, family, teachers, friends and peers, particularly during our early years of zero to approximately seven years old.
Anne coached me through my vision and goals – an important part of her approach – and use of PSYCH-K® was how she reinforces throughout that the power of change does not lie with Anne as a coach or indeed the PSYCH-K process, it is within me, and you, and all of us.
We were born with the power to create a new experience for ourselves, but we were not taught this at school or pretty much anywhere. We just need some tools to help us. Anne describes herself as a facilitator of the change process, but not the creator of it.
We started the first session focusing on beliefs about self-worth, self-love and self-doubt which determines so much of our life experience. Anne calls these foundational beliefs and when you install the new enhancing beliefs using the PSYCH-K process it often has a domino benefit in wider areas of life/ business.
I got really clear about the evidence that I would want to know that the process worked and for me I knew it would be the physical evidence. My self-doubt feels like a bubbling sensation in the pit of my stomach as well as a mix of other physical sensations. To rid myself of these would be the evidence I needed. Anne also recommended that I continue to journal my observations following the session to gauge the changes and shifts and I found this to be a valuable part of the process.
Going through the PSYCH-K change process was a fascinating, powerful and meaningful experience for me. Unlike hypnotherapy you don’t go into an altered state with PSYCH-K. Not only was I fully conscious I felt more in control than I had for a long time. I have found it useful to focus on the new beliefs I created within the sessions at home. PSYCH-K removes negativity and creates new potential, but we still must step up and take the follow-up action.
PSYCH-K® is more subtle than other personal change tools/therapies I have used as it changes the thought field through changing subconscious beliefs. I found I sometimes didn’t notice until later when I was reflecting on something and I realise that I have done something that I wouldn’t have done before, I didn’t get upset in a situation that I would have previously, and I’ve seen a ‘different me’ when I look in the mirror. All in a good way.
The result so far
shutterstock_631681334I have embraced certain aspects of my business with more confidence; speaking in public, going to networking events I previously avoided, feeling more comfortable about talking about money, seeing myself in a better light when I looked in the mirror and even doing Facebook videos! I’m about to attend my fourth session and there have been many shifts since I began coaching with Anne, so I am looking forward to where this journey takes me.
Anne offers face to face sessions and works remotely via Zoom, Skype and telephone.
She works with business clients at all levels across all sectors, including CEO’s, leaders and managers within large organisations and SME companies. She particularly enjoys coaching small business owners and creatives.
If you are ready for more success and fulfilment in your business and life I recommend that you give Anne a call on 07968 134326, email her at, or visit her website.
Want to see my first Facebook video done after my first session with Anne? Click the link HERE.
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  1. A very comprehensive review of development coaching and thanks for sharing your experience. I might even have a try at a Facebook video myself.
    Sue from Sizzling Towards 60 & Beyond

    1. Thank you, Sue. I’ve just visited your blog and loved your recent post. Thanks for stopping by and taking the time to read and comment. Doing a video still makes me twitchy but at least I did it! 🙂

  2. Hi Shelley Sounds like a great session. I can relate to the butterflies in the stomach feeling as you drove to the appointment – I often get that feeling – especially when I am ‘taking a risk’. I read somewhere that instead of thinking of that feeling as ‘fear’ think of it as ‘excitement’ as the two feeling as pretty similar. Which has helped me. Anyways – enjoyed the read. Thanks JIll

  3. This sounds so interesting Shelley and really resonated with me. I used to be quite confident, but life kept on happening and I’ve only recently realised how full of self-doubt I am. I’m currently doing a creative writing course & I feel like I’m the worst writer there and whenever I sit down to write something my first thought is “I don’t know why I’m bothering, it’s bound to be rubbish”. I’m fully aware that’s not a great start and that I need to change that attitude. Wouldn’t it be wonderful if we were taught how to believe in ourselves at school. Think of all those young adults working towards their full potential. Amazing.

  4. This is me in a nutshell: “Sometimes they are noticeable as ‘I’m not worth it’ ‘I’m not good enough’ or ‘you’ll never amount to anything.”. With the help of my therapist I’ve drilled down to my ‘core belief’ which, sadly, is exactly the same as the above and it’s what has been holding me back for some time now.
    Really fascinating write-up, Shelley! Glad to hear it’s working and that your confidence is shining through. It really should, you have a great deal to offer the world 🙂

    1. When we work on our limiting beliefs it flips a switch and we open up to amazing opportunities! Once done you’ll wonder why you held onto old ways and thoughts for so long. I know we both suffer from similar anxieties but we also have an inner strength that just needs a bit of a nudge! Thanks for taking the time to read and for your lovely comment ????

  5. I also found this facinating. My new job has me in an odd state. At times I feel supremely confident and great about what I’m doing. And at other moments I wonder if I can actually do this hard thing.
    It’s a new sensation for me. Or at least, new to my present self. If I’ve felt it before I’ve blissfully forgotten.
    I wonder if I should seek a coach or at least a mentor. It’s the kind of anxiety that does no good bottled up and will only wear down those closest to me if I keep chewing on it without resolution.

    1. Exactly this, Angela!! Before I heard about self-help or personal development I was blissfully unaware of so much! Opening ourselves up is amazing in certain ways but also allows that bubbling unease to surface. I’ve found working with Anne to be a powerful experience.

  6. I think this is fascinating and appreciated that you took us through your experience. Interesting to see that you struggle with the word abundance. It’s my word of the year because I struggle with it.

  7. Thank you Shelley for writing this review and sharing your experience, I have appreciated reading all of the comments so far. It goes without saying that if anyone here would like to simply have an exploratory chat to find out how coaching with me (with our without PSYCH-K) could also help you, personally and professionally it is free to explore 🙂 My contact details are above.
    All best wishes,

  8. This sounds really interesting and something I would benefit from! I will take a look at the website to see if there is a way of looking up practitioners near me. Thank you for sharing your experience Shelley x

    1. Thanks, Lauren. It’s been a powerful tool for getting my head straight. Anne works over the phone/skype too so if you struggle to find anyone near to you then give her a call. She’s fab!

  9. I enjoyed reading about your sessions Shelley and am glad it’s helping you see a different way of thinking. I often wonder why we think we’re no good or won’t amount to anything, it seems to be a common thread for many of us. I loved your video too, that’s a powerful way of looking at how much time is actually left to us to achieve our goals, a bit scary too! All the best.

    1. Thank you so much, Deb. I did the ribbon exercise at a talk I gave on Thursday night at a Personal Development Meetup – there were a few gasps when I got down to the last little bit of ribbon! x

    1. Thanks. Our limiting beliefs are so strong and have a huge impact on our lives. Often we don’t even know they’re lurking below the surface! Most of mine are from my childhood and include comments from teachers, parents, and peers. Fascinating topic x

  10. Awesome insights Shelley. I’ve struggled with this sort of thing for deacades. I know the theories, just struggle to put them into practice consistently!
    Very good read!

  11. Sometimes we just impose those limitations upon ourselves without realising… and it takes someone like Anne to help point out the strategies to remove those limitations, and believe in ourselves again!

    1. Thanks, Phil. I think CBT, NLP, EFT, and Psych-K are all quite similar. It’s about finding the right fit for your needs. CBT never worked for me so I was delighted when I saw results using Anne’s coaching methods.

  12. Very interesting Shelley for so many reasons! With high anxiety being a huge part of the genetic illness found in our house, there has been lots of counselling, CBT etc over the past couple of years! This might be something useful for my eldest as he enters the workplace (he has been asked to go into a tech start up – tell you more at the Bash)…..can I ask about her prices?? C x

    1. I’ve found the sessions to be incredibly powerful, Claire. I know Anne has had great responses from her clients. I can’t remember the cost off the top of my head but I believe she has more information either on her Facebook page or website x

  13. Hi everyone it’s Anne here. Thank you Shelley for writing your wonderful review which has clearly resonated with lot of your followers, which is why I thought I would respond here.
    I think it’s important to clarify that I am a business and personal coach not a therapist. To the extent that coaching is a solution focused approach to making positive changes in your life then yes it shares a space with CBT – cognitive behavioural therapy as mentioned above.
    PSYCH-K is energy work. It has more in common with kinesiology and is known as psychological Kinesiology or subconscious super-learning. It is practical, subtle and often profound. I introduce it to my coaching clients when we discover a sabotaging: limiting subconscious belief/behaviour (programme) which has either been downloaded from childhood or developed over time and now does not serve the goals or experience in life/Business/relationships/career etc that you want for yourself.
    I came across it last year. I had split with my partner 5 years ago – my decision, but somehow couldn’t find peace with my decision and constantly questioned myself even though I knew consciously that it was the right decision and no way could I go back. Within 2 sessions I was free in my mind from all of the ruminating that had held me back. So I knew first hand that it worked and could be a powerful tool in my coaching to help clients.
    My fees start at £50 per hour. I work on a uniquely individual basis so we have a brief telephone call to get to know each other a little and I can understand what you want to achieve (which is free). I work face to face at my coaching practice, on-site at client offices, at offsite locations and remotely using Zoom, Skype and telephone. I will always recommend what I think will work best for you and confirm what your investment will be for you to consider.
    By all means get in touch for a chat, call me 07968 134326, email You can also see more about me in a recent interview I did on DSTV follow the link here: It’s episode 2 on One More Round with Mark Sephton.
    Thanks again for your interest.
    All best wishes,

  14. I don’t normally read the comments section all the way to the end and I’m so glad that I did with this post! Anne’s clarification of psych-k makes a lot of sense and even though I live in South Africa, I’m thinking that this is something that I need to try! Thank you for writing about your journey in such vivid detail and good luck!

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